ABOUT UNPHASD — EST. 2020
THE HOOPER'S
LIFESTYLE
Where basketball is a lifestyle — and the habits you build as a hooper become the habits you carry through life.
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Welcome to Unphasd, where basketball is a lifestyle. Founded in 2020 by former Division I & Division II basketball player Kianna Flannagan, Unphasd is a player-first basketball universe built for hoopers who want to develop their game, build winning habits, and become more confident competitors.
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PLAYER-FIRST DEVELOPMENT
Through high-level player development, competitive teams, camps, clinics, and a culture built around accountability, we create an environment where athletes can learn, compete, grow, and prepare for what's next.
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MORE THAN THE GAME
We believe basketball teaches more than what happens between the lines. It teaches discipline, consistency, confidence, resilience, and how to show up every day with purpose.
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HABITS FOR LIFE
Because the habits you build as a hooper become the habits you carry through life. Welcome to the Hooper's Lifestyle.
FOUNDER & HEAD TRAINER
KIANNA FLANNAGAN
FROM PLAYER TO COACH. FROM EXPERIENCE TO PURPOSE.
Basketball has been a part of Coach Kay’s life long before Unphasd existed.
A former JUCO All-American and NCAA Division I & II player, Kay experienced firsthand the work, discipline, confidence, and preparation required to compete at the next level. Her journey eventually moved beyond playing and into player development, coaching, and working with professional athletes.
Throughout her career, Coach Kay has trained, worked with, and managed professional players, including NBA players Bryce Dejean-Jones and Abdel Nader, along with other professional, collegiate, and high-level athletes.But those experiences also shaped a bigger purpose.
In 2020, Coach Kay founded Unphasd with a vision to bring that same level of intentional development to the next generation of players. She wanted to create something that went beyond workouts, an environment where players could truly learn the game, develop winning habits, and become more confident in who they are as competitors.
For Coach Kay, confidence is built, not given. It comes from preparation, repetition, understanding the game, and knowing you’ve put in the work when your opportunity arrives.
That belief is at the heart of Unphasd today: develop the player, build the confidence, and prepare them for what’s next.
TRAINING PHILOSOPHY
BASKETBALL TEACHES MORE THAN WHAT HAPPENS BETWEEN THE LINES.
Discipline. Consistency. Confidence. Resilience. Showing up every day with purpose. On the court, those traits build players. Off it, they build people — and that is the real scoreboard.
BRAND VALUES
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PLAYER FIRST MENTALITY
Development isn’t one-size-fits-all. We meet players where they are and build toward where they want to go.
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BUILD CONFIDENCE
Confidence is earned through preparation.
We develop the skills, habits, and understanding players need to trust themselves when it’s time to compete.
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INTENTIONAL DEVELOPMENT
Every rep has a purpose.
We train the details, build the habits, and develop skills that translate to the game.
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GAME TRANSLATION
Training has to show up when it matters. We develop players to read the game, make decisions, and confidently apply their skills in competition.
